Here it is….Collage’s brand new logo! We wanted to do something BIG to celebrate our 20th year in business, so we are kicking it off with a ‘fresh face’ and have much more to come throughout the year!
A lot of thought went into our new logo, including not changing it at all. Last June, I asked our clients to select between our old logo and a slightly different version of the one above and the results were split right down the middle! I struggled with changing our logo because we have advertised it and promoted it constantly for the last 20 years. Why mess with a good thing?
I’ll tell you why we changed the logo. Fashion is constantly changing and Collage has been changing right along with it, constantly trying new things. Some we stuck with, some we didn’t. But what always ‘stuck’ for us was women’s fashion. That is certainly our strong suite and our logo needed to show we are fashion forward. So we chose a font that resembled the font that In Style Magazine uses on their cover. 
Next we wanted to make sure we paid tribute to the past twenty years that got us to where we are today. Since we let go of the font, we wanted to hold onto the mannequin that was formerly on the left side of the logo. Our brilliant designer, Stephanie True Moss of True Moss Communications in Atlanta, got the idea to pull the mannequin in between the two ‘ll’s in ‘Collage’ and reversed out the image. What happened was pure magic. From a distance you see the ‘ll’s clearly but as you get closer you see the mannequin. It’s the same concept as the FedEx logo that contains an arrow, but most people never ‘see’ it. But subliminally they do. Can you see the arrow?
Last, the words ‘designer consignment’ needed to stand out AND we wanted to include the recycling/going green aspect of our business so the lime green in our logo symbolizes our ‘green’ business and helps emphasize what we do, which is to sell designer apparel on consignment.
It has been a fun and grueling exercise, to say the least, for the last 8 months as we have created a new brand for Collage and we are so excited to continue to update other areas inside our stores over the next 12 months. We hope you like what you see and we would love to hear your suggestions as we chart our next 20 years together!